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Visual Merchandising: more than a fancy window display

by Shop the Mall

Effective Visual Merchandising takes more than just a fancy window display

In the age of online stores, smart phones and mobile marketing, creating an attractive, high impact and easy to use physical retail environment that stands out from the crowd is imperative.  How do you attract customers to your products in a shopping centre with 50, 60 or 100 other competing retailers?

Shop the Mall believe effective visual merchandising will capture the attention of customers and bring them back to a store time and again.  It takes more than just a fancy window display. Visual merchandising involves the entire retail environment including atmosphere, music, product display, colours, lighting, signage, verbal communication, and your shop front.

Shop the Mall have been manufacturing customised retail displays and shopping centre equipment in Australian for over 18 years. We specialise in custom joinery, retail kiosks, shop fit-outs, pop-up displays, shopping centre promotional equipment and merchandising displays. We create visual impact with top quality finishes to our joinery, modern lighting and backlit signage to showcase your products. 

It’s important when creating any retail display to create a clean and clear shopping environment. Customers need to be able to differentiate between products, see them clearly and access them easily to make their choice and purchase as easy as possible. This is a key consideration for Showcase and Display when building any product display, whether it is a poster stand, a kiosk or a complete shop fit-out.

Effective signage and lighting together is also an important focus. Backlit signage that is bright and easy to read for a shop front or kiosk helps attract customers in a busy shopping centre environment. It can be used to build brand awareness and influence the overall appearance of a business.

The Mobile Repair Central kiosks and shop fits by Shop the Mall are a good example of effective visual merchandising. Modern designs with clean lines and products clearly displayed using lighting to showcase them.  Backlit signage outside and in-store creates visual impact and communicates clearly to customers.

Similarly Shop the Mall captures the brand essence of Thomas Sabo perfectly in their many jewellery displays and shop fit-outs. Classic black and white top quality finishes, frameless glass cabinets, LED lighting and backlit signage throughout creates a stunning display.

CALL US today: +612 9972 1748 to discuss your display needs or send us an email with your enquiry.


June 11, 2013
Category: Latest News


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